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For e-commerce stores & D2C brands

Fewer tickets. Fewer RTOs. Same team.

AI agents that answer order questions, confirm COD orders, follow up on failed deliveries and process returns, using live data from your store and courier, so your team handles only what needs a person.

~26% of COD orders in India come back as RTO, against under 2% of prepaid orders. Shipway ShipNotes FY25, via Amazon Shipping [1]
39% RTO at the November 2025 festive peak. More than one in three orders came back. Unicommerce India D2C Report, 2026 [2]
#1 "Where is my order?" is the most common support request, about 18% of tickets on average. Gorgias merchant data [3]

Where it leaks

Where margin and hours go after checkout

The answers already sit in your store and courier panel. Someone just has to look them up, every time.

COD orders that never get paid

Impulse, fake or unreachable COD orders ship anyway, then come back with forward and return freight on your bill.

The same questions, all day

"Where is my order?", "Can I change the address?", "How do I return this?" Each one means opening Shopify and the courier panel.

Failed deliveries nobody chases

A failed delivery attempt leaves a short window to save the order. Without a quick call or message, it turns into an RTO.

Returns and listings by hand

Checking return eligibility, booking reverse pickups and rewriting listings for each marketplace take hours of copy and paste every week.

Workflows

Workflows we build for online brands

Each one works from live order, payment and shipping data. Start with the one that costs you the most.

01

Order-status & support agent

Answers order, delivery, return and exchange questions on WhatsApp, email and site chat, using live data from your store and courier.

Customer asksLook up orderAnswerEscalate if needed

Refunds, complaints and anything outside policy go to your team with the full context.

02

COD confirmation & pay-now nudge

Every COD order gets a WhatsApp confirmation with a pay-now link, and a short AI call if there's no reply. Unconfirmed orders are held before dispatch.

COD orderConfirmPay-now linkShip or hold

You set the rules: which pincodes, order values and repeat customers skip the check.

03

NDR & RTO follow-up

When a delivery attempt fails, the customer is contacted within the hour to fix the address or pick a new date, and the update goes back to your shipping panel.

NDR raisedContact customerNew date or addressReattempt

Orders that can't be saved are flagged early, so you stop paying for more attempts.

04

Returns & exchanges

Return requests with photos are checked against your policy and the order date, reverse pickups are booked, and exchanges are created in the store.

RequestPolicy checkPickup bookedStore updated

Damage claims and edge cases go to a person before anything is approved.

05

Listings & catalog content

Titles, bullets and descriptions are written from your spec sheet in each marketplace's format, along with size charts and FAQs for your own site.

Spec sheetDraft copyYour editsPublish

Nothing is published until your team signs off.

06

Daily ops report & review requests

A morning summary on WhatsApp or Slack: orders, COD share, RTOs, NDRs and ticket themes. Delivered customers get a review request at the right time.

Store + courier dataSummaryMorning message

Ask follow-up questions in plain English, like RTO by pincode last week.

Example workflow

From COD order to a confirmed shipment

One workflow, start to finish. For brands with a high COD share, this is usually the first build.

  1. COD order placed

    The order lands in Shopify or WooCommerce with a COD tag.

  2. WhatsApp confirmation

    Within minutes the customer gets the order details, a confirm button and a pay-now link, with a small prepaid incentive if you offer one.

  3. AI call if there's no reply

    After the wait time you choose, a short call in the customer's language confirms the order.

  4. Your rules decide what ships Your rules

    Confirmed orders are released to your shipping panel. Cancelled ones never leave the warehouse. Unclear ones go to your team.

  5. Store and courier updated

    Tags, payment status and notes are written back, so support sees the full story.

  6. RTO tracked by pincode

    The daily report shows which areas and order types still come back, so the rules get sharper over time.

Order updatesWhatsApp · automated assistant
Hi Rahul, thanks for your order #4821: Cotton kurta, size L, ₹1,299, cash on delivery. Please confirm so we can ship it today.
ConfirmPay now, save ₹50Cancel
Pay now, save ₹50
Here is your UPI link for ₹1,249. Your order ships as soon as payment is received.
Payment received · ₹1,249
Paid. Your order ships today, and the tracking link will follow.
Written to your store
Order #4821Payment COD → PrepaidShipping ReleasedRTO risk removed

Integrations

Works with your store, courier and helpdesk

Connected through each tool's API. Nothing to migrate.

ShopifyWooCommerceAmazon Seller CentralFlipkart Seller HubShiprocketDelhiveryRazorpayCashfreeWhatsApp Business APIFreshdesk, Zendesk & GorgiasUnicommerce & EasyEcomGoogle Sheets

Already using a WhatsApp or support app? We connect to it rather than replace it.

Try it live

See the building blocks in action

These demos use the same parts we put into a store workflow.

Support inbox

Enquiry Agent

Customer messages are sorted and answered with a draft that a person approves before it is sent.

Try the enquiry demo →
Confirmation calls

Voice Agent

An AI agent takes a phone call in your chosen language and hands over to a person when it is unsure.

Try the voice demo →
Order data

Knowledge Agent

Ask a question in plain English, like which pincodes had the most RTOs, and get a table and chart back.

Try the data demo →

FAQ

Questions brands ask first

We already use a WhatsApp app on Shopify. Do we need to replace it?

No. Many brands already run cart recovery and order updates through an app. We connect to what you have and build the parts it does not cover, such as NDR follow-up or policy-based returns.

Can the AI issue refunds or cancel paid orders?

Not unless you allow it. By default, refunds, cancellations of paid orders and anything outside your policy go to a person, with the order details attached.

Will it work in Hindi and regional languages?

Yes. Messages and confirmation calls can run in English, Hindi and major Indian languages, and reply in the language the customer uses.

Does it work with Amazon and Flipkart?

For orders, inventory and listings, yes, where the seller APIs give access. Customer messaging on marketplaces follows each marketplace's rules, so automation there mostly covers listings, stock and reports.

Can it be ready before a sale?

A first workflow usually takes a few weeks. If a sale is coming, tell us the date on the first call and we will scope the build to it.

Contact

Book a free 30-minute call

Tell us where orders or hours leak most after checkout. We will tell you honestly whether it is worth automating and what it would take.

Or email [email protected]

Sources

  1. Amazon Shipping, What is RTO and how can Indian SMBs reduce it?, citing Shipway's ShipNotes FY25 analysis.
  2. Unicommerce, India D2C Report, April 2026.
  3. Gorgias merchant data, as summarised by Redo, What WISMO is.